WordPress vs Squarespace: What's Best for Your Business?

We want to take a minute to talk about something that comes up a lot in conversations with small business owners: “Should I go with WordPress or Squarespace for my website?”

We get this question all the time, especially from folks who’ve outgrown their DIY setup or are finally ready to invest in a website that really represents their brand.

And I’ll be straight with you, we almost always recommend Squarespace. Let me tell you why.

We’ve Been There—And So Have Our Clients

Most of our clients come to us after trying to manage WordPress on their own (or working with a dev who disappeared halfway through the project). The number one thing they tell us?

“I just want something that works”

They’re tired of plugin issues, surprise update problems, and waking up to find their site’s gone down because of a security flaw in some plugin they didn’t even know they had.

Your website shouldn’t keep you up at night. It should help you grow your business.

Squarespace Just Makes Life Easier

With Squarespace, what you see is what you get, in a good way.

No plugins. No updates. No patching security holes. Everything’s built in: the design tools, the SEO setup, the analytics, the online store (if you need one), the blog, the forms, the email marketing… even appointment scheduling.

WordPress’s biggest drawback for small businesses isn’t its initial setup; it’s the ongoing maintenance burden that never ends. Unlike Squarespace, which handles all updates and maintenance automatically, WordPress requires constant attention to prevent catastrophic failures.

WordPress sites regularly break from plugin updates. One business owner we worked with had a site down for over a year due to outdated plug-ins. This isn’t an isolated incident, it’s a common WordPress reality that small businesses must constantly navigate.

With Squarespace, you don’t need to cobble together a dozen tools. You don’t need to hire a developer for every little update.

And honestly, that’s a game-changer for most of our clients.

It’s Built for Business Owners, Not Web Developers

Most of the business owners we work with don’t want to learn how to code or dig through plugins to make a simple change. With Squarespace, you don’t have to.

Need to update your hours? Add a product? Tweak the homepage text? You can do it yourself. Or we can help. Either way, it’s fast and painless. And if you don’t know, their Help Center provides great walk-through resources to get you there.

Squarespace gives you professional design right out of the gate—without needing a design degree. Their templates are beautiful, mobile-optimized, and built to convert.

It’s Reliable and Cost-Effective

One of the biggest myths out there is that WordPress is free. Technically, yes. But by the time you add in hosting, plugins, themes, security, backups, and developer help, most WordPress sites end up costing thousands more over time.

Squarespace is transparent. You pay a flat monthly fee, and that’s it. No surprises. No extra tools you need to buy just to get basic features.

And because it’s a closed system, Squarespace handles security for you. No stress. No emergencies. Just a site that works.

This Isn’t Just Theory—We’ve Seen the Results

We’ve helped clients switch to Squarespace and immediately see improvements:

• Fewer support headaches

• Faster loading times

• Better user experience

• Sites that actually convert

It works. And it frees you up to focus on what you’re great at—running your business.

Why Kasama Recommends Squarespace

At Kasama, we believe your website should feel like your most reliable team member. Always on. Always working. Never complaining.

That’s why we build on Squarespace.

It’s not just easier for us, it’s better for you. We want you to feel proud of your site. We want it to reflect the real quality of your brand. And we want it to support your growth without dragging you down with technical issues.

So if you’re wondering what platform to go with, here’s our advice: choose the one that helps you move forward, not one that holds you back.

If that sounds like a breath of fresh air, let’s talk. We’d love to help you take your website, and your business, up a notch.