Katrina MacDonald Katrina MacDonald

How to Pinpoint Your Brand

Branding is the experience or image you are selling your customers or clients. Your brand should set you apart from competitors and build loyal customers. You should construct your brand through relationships, stories, messages and imagery that create a bond between you and your potential customers.

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Katrina MacDonald Katrina MacDonald

Tone and Voice in Emails

Listen. You’ve got a lot on your plate. But have you thought about how you *sound* in your emails?

🗣 Tone is another important piece of your branding, and it should carry across your social media, email marketing, website, and customer service. Have you thought about it?

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Andrew MacDonald Andrew MacDonald

Be REMARKable

Before you start that next ad campaign, consider this first – are you remarkable? Is your business doing something that is getting your customers to talk about you and they, in return, do the advertising for you?

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Katrina MacDonald Katrina MacDonald

Website Red Flags

Here are 8 website red flags that you may need to pay attention to on your own website

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