Katrina MacDonald Katrina MacDonald

Update Your Copyright Annually

Updating your Copyright on your Squarespace website annually has never been easier. Not only that, it helps to keep your website updated and relevant.

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Guest User Guest User

3 Ways to Include Video in Your Digital Marketing

Did you know that 90% of the content consumed online is video?

That's a pretty staggering statistic, and it's one that businesses need to start paying attention to. If you're not already using video as a part of your marketing strategy, now is the time to start. In this blog post, we'll talk about why video is so important, and we'll give you some tips on how to get started.

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Katrina MacDonald Katrina MacDonald

How to Pinpoint Your Brand

Branding is the experience or image you are selling your customers or clients. Your brand should set you apart from competitors and build loyal customers. You should construct your brand through relationships, stories, messages and imagery that create a bond between you and your potential customers.

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Katrina MacDonald Katrina MacDonald

Tone and Voice in Emails

Listen. You’ve got a lot on your plate. But have you thought about how you *sound* in your emails?

🗣 Tone is another important piece of your branding, and it should carry across your social media, email marketing, website, and customer service. Have you thought about it?

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Katrina MacDonald Katrina MacDonald

4 Email List Tips and Tricks

Struggling to build and maintain that email list? Read these tips when composing your next email campaign:

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