Quinte Transit

SCOPE OF WORK

Messaging | Website | Branding | Video |Facebook Ads

After 30 years of providing access transit services to the City of Quinte West, Quinte Access desired a renaming and re-branding to help launch their new service expansion and integrate their MyRide App. 

Kasama assisted with the renaming, re-branding, website upgrade, re-design of their tickets and launching their new brand. Quinte Transit wanted to remain connected to its roots of accessible transportation but also desired to communicate its service to a broader range of passengers. The outcome was a successful brand awareness campaign, which helped Quinte Transit educate the City of Quinte West about it's new routes and MyRide App.

"Quinte Transit" logo on a white brick wall, featuring blue, green, yellow, red, and blue circles.
White transit bus labeled "Quinte Transit" with colorful map design on the side. Adjacent color palette showing hex codes: white #FFFFFF, green #2CB34A, blue #3A84B0, yellow #FDB913, red #F04937, and grey #BCBEC0.
Public transit ticket labeled "Quinte Transit" with fare $1.50, featuring a route map and the text "Admit One."
Stack of Quinte Transit letterheads with colored circles and contact information.
Laptop in various colors rotating against a gray background.

Video Ad Campaign

Together with Quinte Transit, we helped develop a Video Ad Campaign to educate its local community about the new capabilities of Quinte Transit. Kasama helped script the content, coordinate the filming of the video, and set up the Facebook Ad campaign, which successfully ran for several months.